The following link will take you to a very worthwhile article about email vs. social media marketing. I hope you find this helpful.
http://www.wheelhouseenterprises.com/resources/internet-marketing/email-marketing-and-social-media.aspx?utm_source=The+Wheelhouse+Enterprises+Vendor+Newsletter&utm_campaign=28995e56f2-Wheelhouse_Newsletter_August_2010&utm_medium=email
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