Marketing Success: Why Should You Find Your Niche?

Even if you haven’t been formally trained as a sales person, you’ve probably heard the expression that “sales is a numbers game”.  The more people you reach, the better your chances of a sale.  However, the part that most people don’t tell you is that your success level will increase dramatically when you hone in on a specific target or niche. 

Not only will this improve your sales, but it will also make the job of figuring out your marketing plan ten times easier.  Let’s look at an example.  My brother has his own business in real estate.  Now, everyone knows how crowded this industry is.  But because of his niche, even in these turbulent economic times, his business is solid.  You see, his niche is finding those homes that he can purchase for an extremely low price, rehab, and then turn around and sell.  Most times, he has the buyer for the home before he ever even finds the home!  His marketing plan doesn’t include looking at every single house on the market.  He has to hone in on finding the right neighborhood, right seller, and right price to make everything work together.  Sounds difficult, but looking for the needle in the haystack is exactly what you want to do.  When the needles find out who is looking for them, they gravitate like magnets. 

So, start asking yourself, 1) who really is my ideal customer; 2) what’s their average age; 3) what are their interests; 4) where do they like to shop; 5) what interests them?  Once you start evaluating your answers to these questions, you will start to understand exactly where you should be focusing your marketing.  

This blog features the ramblings of Linda Barutha of Linda Barutha Designs, LLC, an online marketing company specifically for small businesses. For more, visit me at www.LindaBaruthaDesigns.com.